Scroll through your LinkedIn feed for ten seconds and you’ll undoubtedly stumble upon a self-proclaimed 'AI expert' pitching "self-learning algorithms that get smarter by the minute!". It rolls off the tongue beautifully in a sales pitch or a viral post. But it’s high time we step in and bust this myth once and for all. Real-time, self-learning AI? It’s a brilliant marketing term, but a technological illusion. Here is why the industry needs to stop romanticizing code.
AI is often viewed as a sort of digital organism that continuously absorbs the world around it. Unfortunately, we’re not there yet. An AI model (like a Large Language Model) undergoes an intensive, months-long training period in a controlled data center. But the moment that training is complete and the model is launched to the public, its mathematical parameters (the weights) are literally frozen. From that day on, the AI is a static product. It doesn't read the morning paper. It doesn't follow the stock market. It doesn't reflect on its mistakes to "try harder tomorrow." Unless a human developer actively decides to inject new data and kick off a brand-new, incredibly expensive training cycle, the AI learns absolutely zero.
Short answer: No.
This is the most common misconception: "If I chat with an AI, it adapts to my questions, so it must be learning!" Not quite. The model simply uses its short-term working memory (the so-called context window) to keep track of your current conversation. Once that context window fills up, the AI "forgets" your brilliant prompts. 😉
And why does the AI sometimes know what was in the news this morning? Simple: most modern models have internet access and can look up recent events just like you do. Let’s stop pretending AI is some kind of magical entity that raises itself the moment you plug it into the wall. AI is software. Revolutionary software, absolutely. But it is and always will be a tool to improve your business, not replace it.
Are we stepping on some (marketing) toes here? Undoubtedly. Want to challenge our believes? Sure. Hit us up and we'll fiercelydebate you!
PS: We've included a nice photo of Hendo with his old AMG GTS. Fun car, less fun compared to a GTR
